Action That Speaks
Targeted advocacy campaigns driving awareness, changing behaviours, and mobilizing communities around the most pressing peace and safety challenges of our time.
Campaigns That Move People
Each campaign is a focused, time-bound initiative combining grassroots mobilization, digital advocacy, media engagement, and community action to shift attitudes and behaviours on specific issues.
Awareness
Rallies, town halls, social media, and media partnerships to put issues on the public agenda
Mobilization
Engaging communities, youth groups, and influencers as active campaign champions and ambassadors
Policy Push
Converting public momentum into concrete policy asks and legislative advocacy at all levels
Measurement
Rigorous pre/post surveys and impact tracking to quantify attitude and behaviour change
Shun Hard Drugs
A sustained public awareness campaign targeting young people aged 12–35 with the hard truth about substance abuse. Through community rallies, school outreach, digital content, and peer education, we're turning the tide against drug culture in our communities.
- 120 community rallies reaching 150,000 people across 10 states
- "Drug-Free Zone" certification for 80 schools and campuses
- 500+ peer educators trained as anti-drug ambassadors
- Social media campaign with 5M+ impressions and celebrity endorsements
150K
Reached
80
Drug-Free Zones
500+
Ambassadors
Say No to Cultism
Confronting the deadly culture of secret cults in tertiary institutions and communities. This campaign exposes the realities of cult membership, supports those seeking exit, and works with authorities to create safe, cult-free campuses.
- "Campus Peace Accord" signed by student unions in 45 universities
- Confidential exit and rehabilitation support for 300+ former members
- Documentary series "The Real Cost" viewed by 2M+ people online
- Partnership with campus security and law enforcement on 30 institutions
45
Universities
300+
Exits Supported
2M+
Online Views
Stop Gender Violence
Violence against women and girls is not inevitable — it is preventable. Our Stop Gender Violence campaign challenges harmful norms, supports survivors, engages men and boys as allies, and demands accountability from institutions. This is not a women's issue. It is a human issue.
25K+
Survivors Supported
18
Countries Active
8
Policy Changes
Take the Pledge
I pledge to never commit, condone, or remain silent about gender-based violence.
Peace Begins With Me
Our signature campaign shifts the narrative from peace as something abstract and government-led to peace as a personal commitment. Through individual pledges, community peace walls, school competitions, and digital storytelling, we're building a movement of ordinary people choosing peace every day.
- 100,000+ personal peace pledges collected across 18 countries
- 60 community "Peace Walls" — public art installations celebrating peace
- Annual "Peace in My Words" essay and poetry competition with 5,000 entries
- Digital storytelling series featuring 200 peace champions
100K+
Pledges
60
Peace Walls
200
Champions
Safe Schools & Election Peace
Two targeted campaigns protecting the spaces where our future is shaped and where our democracy is exercised.
Safe Schools Campaign
Every child deserves to learn without fear. This campaign advocates for violence-free schools, trains teachers in conflict-sensitive discipline, establishes school safety protocols, and empowers students to report threats through confidential channels.
- 200 schools with established safety protocols
- 1,500 teachers trained in non-violent discipline
- Student safety reporting app in 80 schools
- Advocacy for national school safety legislation
Election Peace Campaign
Launched during every election cycle, this campaign mobilizes citizens, political parties, and institutions to commit to peaceful, credible elections. Through peace accords, voter education, conflict monitoring, and rapid response networks, we help ensure ballots replace bullets.
- 12 election cycles monitored across 8 countries
- 800+ peace monitors deployed during elections
- Political party peace accords signed by 45 parties
- 3M+ voters reached through civic education
Road Safety Campaign
With road traffic injuries being a leading cause of death in Africa, this campaign promotes responsible driving, pedestrian safety, and policy advocacy for stricter enforcement. We work with transport unions, traffic agencies, and community volunteers to make roads safer for everyone.
- "Arrive Alive" road safety clubs in 60 communities and motor parks
- First responder training for 400 community volunteers
- Partnership with 15 transport unions reaching 50,000 drivers
- Advocacy contributing to 3 state-level road safety policy reforms
50K
Drivers Reached
400
First Responders
3
Policy Wins
Numbers That Matter
7
Active Campaigns
1.2M+
People Reached
200K+
Pledges Taken
18
Countries